Local Vendor Spotlight: Vital Farms
Vital Farm Folks Interview by Chris Moore, Chill & Bulk Coordinator
How long has Vital Farms been farming, and what sets your standards apart from other farmers’?
Vital Farms was started in 2007 by our founder Matt O’Hayer and his wife, Catherine. They purchased a small farm in South Austin and began tending a flock of 20 hens, believing that there was a better way to produce eggs, sustainably and humanely. As the company grew, we began working together with small family farms to pioneer the Pasture-Raised standard here in the US, providing a minimum of 108 sq ft of green, organically maintained pasture for each and every hen. We’ve been Certified Humane since 2010, and even helped Humane Farm Animal Care develop the Pasture-Raised standard for egg laying hens.
How long has Vital Farms been on Wheatsville’s shelves?
Wheatsville Food Co-op was one of our very first retail partners here in Austin. Our partnership goes way back to 2008, and is very special to us. We are grateful to Wheatsville for believing in our mission early on.
Vital Farms produce different types of eggs. Is there one that is better than the rest? What makes them all different?
Pasture-Raised is the gold standard for eggs, and all of the eggs we produce reflects our passion for treating our hens humanely and bringing the very best eggs to market. Every single one of our hens are Certified Humane, Raised and Handled, and enjoy a standard of living that we believe all hens should have. They go outside every single day, and enjoy fresh air, sunshine, and 108 sq ft of green pasture each to roam and forage. The only difference in our organic brand and non-organic brand is in the supplemental feed we give our girls, to keep them healthy.
Vital farms has recently started to produce butter, what made you go in that direction?
We launched our butter in late 2015. We wanted to extend our Pasture-Raised farming standard to our other favorite Girls on Grass: cows!
What do you like most about Wheatsville Food Co-op?
Wheatsville is a great place to discover something new. There are so many great and innovative products coming out from mission-driven food companies that want to change the way we produce and consume food. We find ourselves in very good company at the co-op!
Is there anything new in the works at Vital Farms?
We’re always working on leading pasture-raised. We’ve got lots of exciting things in the works that we can’t wait to introduce to the world. Follow our Facebook and Instagram for the latest!
Do you have a favorite recipe you would like to share with our patrons?
Our Baked Eggs with Fine Herbs was recently featured in the Vital Times, our mini newsletter that is included with every carton of our eggs. It’s absolutely delicious, very easy to make, and takes no time at all! You can also find our other great recipes on our website: www.vitalfarms.com/recipes
Baked Eggs with Fine Herbs
3 Large Vital Farms Pasture-Raised Eggs
½ TBS Vital Farms Pasture-Raised Unsalted Butter
1 TBS Heavy Cream
1 TBS Grated Parmesan Cheese
½ TBS Breadcrumbs
1 tsp Finely chopped garlic
1 tsp chopped parsley
1 tsp chopped Sage
1 tsp chopped Rosemary
1 tsp chopped Thyme
salt and pepper to taste
• Set oven to Broil, and let heat for about 5 minutes. Place rack no higher than 6 inches from the burner.
• Take a shallow gratin dish, and place 1/2 tablespoon of butter and 1 tablespoon of heavy cream in the dish. Place in oven and heat until the cream and butter start bubbling, about 5 minutes.
• Mix chopped herbs, garlic, and grated parmesan cheese together and set aside.
• Crack 3 eggs carefully into a small bowl, taking care not to puncture the yolk.
• Once the cream and butter are bubbling hot, remove the gratin dish from the oven and set on a trivet. Pour the eggs into the gratin dish and sprinkle with the herbed parmesan mixture until well covered. Sprinkle salt and pepper liberally all over.
• Place gratin dish back in the oven and broil for about 5 minutes. The dish should be done when the edges of the gratin and the garlic from the herb mixture are nicely browned. Remove from the oven and let sit for about 1-2 minutes, to cool and set the eggs.
• Enjoy with a slice of baguette or your favorite bread.
For more information about Vital Farms: http://www.vitalfarms.com