A message from the General Manager
Howdy Wheatsvillagers,
It’s been a few months since we first announced Owner Extras, our new exclusive benefit for Wheatsville owners. We officially launched the program with the start of our new fiscal year in June, and we’re excited to share that owners are now reaping the benefits with each and every shop!
In case you missed the prior announcement, this program grants owners an additional 10% off all sale items marked with our green Co+op Deals signage. As our flagship sales program, these deals were already some of the best and most numerous sales in our stores, with more than a 1,000 SKUs marked down in any given week. With Owner Extras, they now offer even better savings for co-op owners! If you haven’t taken advantage of this program yet, I would encourage you to check out our latest sales flyer to explore some of your opportunities to save this week.
The success and long-term sustainability of this new owner benefit hinges upon the participation of our ownership. In modeling the cost and impact of this program, we determined that it can pay for itself if each active owner—defined as those who have shopped within the past year—visit our stores just one more time per year on average. We hope that this day-to-day benefit will encourage you to come and see us just a little more frequently. As Board President Brandon Hines notes elsewhere in this newsletter, the strength of our shared cooperative enterprise depends heavily on the regular participation of our community of co-op owners. We literally cannot do it without you!
In addition to highlighting this new program, I also wanted to take a moment to thank those of you who participated in our recent shopper survey. Because this was sent to a random sample of owners and shoppers, many of you reading this may not be aware it was conducted. Nonetheless, we appreciate the candid and insightful feedback of those who participated. We look forward to using your feedback to continuously improve the co-op shopping experience and to further refine our products and services with the goal of better meeting your needs. Serving as the heart of this community is our highest purpose, and your feedback is critical to that process.
And finally, I would be remiss not to highlight the many events we have undertaken at both co-op locations as yet another reason to come and see us. If you haven’t been to one yet, we would love to see you at one of our Party on the Patio events, held each third Thursday of the month on the Guadalupe patio. Come enjoy an affordable meal and beverage (adult or otherwise) along with live local music. Our Taste of Plant-Based sampling was on Saturday, July 22. We went even bigger this year, with sampling and activities throughout the store and spilling out into the parking lot.
Thank you all for your ongoing support and patronage of the only
consumer-owned grocery co-op in Texas. Take care y’all!